How is this different from a fractional RevOps hire?

A fractional RevOps person is a seat. Clevnode is an engagement. The work has a start, a middle, a documented end, and a clear handoff. If what you actually need is a seat, we will tell you that and point you to people who do that well.

Modern GTM engineering

Clevnode engineers modern GTM systems for Series A-B B2B companies.

Q: Why work with a one-person firm instead of an agency?

Because revenue infrastructure decisions are senior decisions, and senior people at agencies are usually selling, not building. With Clevnode you get the person who carried the bag, in the room, every week. That is the entire point.

Q: You have no public case studies. How do I get comfortable?

Honestly, by talking to me for thirty minutes. Clevnode is new; the operator behind it is not. The first conversation is a working session, not a pitch. If by the end of it you do not think I will move the needle, you have lost half an hour and I have given you a few useful observations.

Q: What does a typical engagement cost?

Engagement fees are sized to the diagnostic, not to a price card. The number depends on how much of your current setup is salvageable, how many motions are in play, and how much your team can carry alongside us. We discuss it on the first call so you can decide whether to keep going.

Q: What tools do you work in?

Tool-agnostic in principle, with most engagements running through Salesforce or HubSpot, a marketing automation layer, a data warehouse, and a BI tool. We will not tell you to migrate a platform unless the platform is the actual problem; usually it is not.

We engineer the data, CRM, inbound, outbound, ABM, and agentic AI layers that turn pipeline into a working machine. Shipped in 4 to 12 weeks, with optional retainer to run, optimize, and scale.

Book a working session See how engagements run

What we do

Five layers, one engineered system.

Five engineered layers that ship together as one modern GTM motion. We will tell you which ones you need on the first call.

Data Orchestration and Enrichment

The foundation. Signals collected and enriched before they enter the CRM.

Multi-source data orchestration across Clay, intent providers, and internal systems
Enrichment pipelines that filter noise before it hits your sales team
Signal collection from website behavior, technographic data, and account triggers
Continuous data quality, not periodic cleanup

CRM Architecture and System of Record

The system of record. Built right the first time, defensible to a new hire.

HubSpot or Salesforce architecture from the object model up
Lead and account routing tied to ICP and scoring
Stage definitions with exit criteria, not vibes
Source of truth between CRM, billing, and product

Intelligent Inbound Automation

Where qualified leads land and get worked, automatically.

Form capture, enrichment, and routing in real time
Behavioral scoring tied to actual conversion data
Qualification logic that hands off to the right rep, every time
The full path from website visit to booked meeting

Context-Driven Outbound and ABM

The execution layer. Outbound and ABM that target the right accounts at the right time.

ICP and segmentation that match how you actually win
Outbound built on Clay, Smartlead, and HeyReach
Multi-thread account coordination across decision makers and influencers
Signal-triggered sequences that respond to buying intent

Agentic AI and Cognitive Automation

Where AI does the work humans should not have to do.

Workflows designed and built in Claude Code
AI-driven research, enrichment, and personalization at scale
Agentic systems that handle the parts of outbound humans should not touch
Automation where it pays off, judgment where it matters

Who we serve

You are probably in the right place if a few of these are true.

We are built for Series A and Series B B2B companies between roughly $5M and $40M ARR, where the original go-to-market setup is no longer the right shape for what you are trying to build.

Trigger events

Any one of these is usually the moment.

New CRO, VP Sales, or Head of RevOps in the seat
Forecast keeps missing and nobody can tell you precisely why
Two motions are now running where there used to be one (PLG plus sales, new segment, new geo)
Board is asking for pipeline coverage you cannot reliably produce
A platform migration (CRM, billing, data warehouse) just exposed how much was held together by hand

Stage and shape

Series A or Series B B2B, typically $5M to $40M ARR
Selling into mid-market or enterprise, ACVs of $15K and up
A founder or revenue leader who can make a decision and own the outcome
Existing CRM, existing data, existing reps; not a greenfield build

If none of this sounds like you, we are probably not the right call, and we will tell you that on the first conversation.

Our approach

Traditional RevOps will not get you there.

Most RevOps teams are tool administrators. Modern GTM engineering is a different category of work. Here is the difference.

Feature

Traditional RevOps

Modern GTM Engineering

Primary focus

Tool administration and reporting

System architecture and automation

Data flow

Clean what is already in the CRM

Enrich and filter before it enters the CRM

Workflow logic

Rigid rule-based (If/Then)

Signal-driven (behavioral and contextual)

Core tooling

CRM-centric UI adjustments

Multi-tool orchestration across Clay, Smartlead, N8N, Claude Code, and custom workflows

Scaling model

Add sales and ops headcount

Build automated infrastructure

Feature

Primary focus

Traditional RevOps

Tool administration and reporting

Modern GTM Engineering

System architecture and automation

Feature

Data flow

Traditional RevOps

Clean what is already in the CRM

Modern GTM Engineering

Enrich and filter before it enters the CRM

Feature

Workflow logic

Traditional RevOps

Rigid rule-based (If/Then)

Modern GTM Engineering

Signal-driven (behavioral and contextual)

Feature

Core tooling

Traditional RevOps

CRM-centric UI adjustments

Modern GTM Engineering

Multi-tool orchestration across Clay, Smartlead, N8N, Claude Code, and custom workflows

Feature

Scaling model

Traditional RevOps

Add sales and ops headcount

Modern GTM Engineering

Build automated infrastructure

Clevnode is the firm built for the right column.

How engagements run

Diagnose. Build. Document.

Every engagement runs through the same three phases. The order does not change; the depth in each phase does.

PHASE 01

Diagnose

Weeks 1 to 3

We sit inside your data, your CRM, your reporting, and your team's day. By the end of week three you get a written diagnostic: what is working, what is broken, what is costing you revenue right now, and the order we recommend fixing it in.

If after the diagnostic you decide the build is not the right next move, you keep the document and we part well.

PHASE 02

Build

Weeks 3 to 10

We build the GTM systems your team needs, or replace the parts that are not working. That usually means some combination of CRM object model, lead and account routing, stage definitions, dashboards, ICP and segmentation, and the handoffs between sales, CS, and marketing.

You see work in flight every week, not at the end. Your team is in the room for every decision; the goal is that they can defend the system to a new hire on day one after we leave.

PHASE 03

Document

Weeks 10 to 12

We leave behind a written operating manual: how the system is wired, why each decision was made, what to do when it breaks, what to measure, and what to change next.

This is the artifact most consultancies forget to produce; it is the reason your team can actually own what we built. It is also the reason the system survives the next CRO transition, the next platform migration, and the next team turnover.

Engagement model

Two ways to work together.

Most companies start with Phase One. A subset, usually the ones running new motions in parallel, move into a Phase Two retainer once the build is in.

Phase 1: The build

8 to 12 weeks. Diagnose, build, document. Fixed scope, fixed fee, with working sessions at the key milestones of each phase. At the end, your team owns the system. If that is the right place to stop, we stop.

Phase 2: Operate, optimize, scale

Optional

Monthly retainer, three month minimum. We stay on as an embedded layer between your revenue leaders and the system we built. We run the parts your team is not ready to run yet, optimize against what the data shows in the first two quarters of real use, and scale the model into new segments, new motions, or new geographies as you grow.

Engagement fees are sized to the scope of the diagnostic, not the size of the company. Pricing is discussed on the first call.

Who runs this

Built by an operator, not a consultant who became one.

Alex Artemenko

Founder, Clevnode

Clevnode is built on a specific bet: that the people best placed to fix revenue infrastructure are the people who carried a quota on top of it.

Before Clevnode, I spent eight years selling enterprise SaaS into life sciences and institutional fintech. At Medidata, I worked with global pharma on clinical trial technology. At Clarivate, I sold research and IP intelligence into the same buyer set. At BlockFills, I sold digital asset infrastructure to hedge funds, market makers, and prop trading desks.

What that taught me is that almost every revenue problem a Series A or Series B company runs into has the same shape: the original setup was right for the first $5M in ARR, and nobody had the time to rebuild it before it broke. Clevnode is the firm I wish had existed when I was on the other side of the table.

I work out of Spokane, Washington. I run every engagement personally.

Companies named are former employers, listed to describe the work, not to imply endorsement.

Common questions

The questions people actually ask on the first call.

Why work with a one-person firm instead of an agency?

Because these decisions are senior decisions, and senior people at agencies are usually selling, not building. With Clevnode you get the person who carried the bag, in the room, every week. That is the entire point.

You have no public case studies. How do I get comfortable?

Honestly, by talking to me for 30 minutes. Clevnode is new; the operator behind it is not. The first conversation is a working session, not a pitch. If by the end of it you do not think I will move the needle, you have lost half an hour and I have given you a few useful observations.

What does Modern GTM Engineering actually mean?

Traditional RevOps is mostly tool administration and reporting inside the CRM. Modern GTM Engineering is the work of designing and building the systems around the CRM: how data enters it, how signals trigger workflows, how AI handles the work humans should not have to do, how the whole motion ties together. Most RevOps teams clean what is already in the CRM. We engineer what gets into it, what happens to it, and what comes out the other end.

What does a typical engagement cost?

Engagement fees are sized to the scope of the build, not to a price card. The number depends on which layers you need built, how much of your current setup is salvageable, and how much your team can carry alongside us. We discuss specifics on the first call. If the number is wrong for your stage, we will tell you in that conversation so you can decide whether to keep going.

How do you work with our existing team?

We work with them, not around them. Your revenue leaders are in every working session; your operations people own the system the day we leave. If your team is not in the room, the documentation phase is wasted.

What tools do you work in?

Opinionated, not rigid. Most engagements run on a multi-tool orchestration stack: Clay for data and enrichment, Smartlead and HeyReach for outbound, N8N for automation, Claude Code for workflow design and build, plus HubSpot or Salesforce as the CRM core and a BI layer for reporting. If your existing stack works, we work in it. If a specific tool is the bottleneck, we will tell you and recommend a replacement, but we will not push tool migrations as a default move.

How is this different from hiring an outbound agency?

An outbound agency runs campaigns on your behalf, often using their data and their lists. Clevnode engineers the full GTM system inside your tools, so your team owns it after we leave. Outbound is one of the five layers we build; the others are data orchestration, CRM architecture, inbound automation, and agentic AI. Agencies are good for ongoing execution if you do not want to build the capability in-house. We are good if you want the system to be yours.

Can you sign an NDA before the first call?

Yes. Send it over before the call and it will come back signed the same day.

What if we decide to stop after the diagnostic?

Then we stop. You keep the diagnostic document, you keep the recommendations, and there is no pressure to continue into the build. About one in five conversations should end there, and that is fine.

Next step

30 minutes, one working conversation.

No deck, no qualification quiz. You bring the current state; I bring the questions. By the end of the call you will know whether Clevnode is the right next move and, if it is not, you will leave with something useful anyway.

No prep required, no sales sequence after, no follow-up unless you ask for it.